There are a lot of important elements to running a profitable business. Your medical spa SEO is one of them.
What is SEO?
SEO, or search engine optimization, is simply the art and science of getting your website found in the free organic space of Google, Yahoo and Bing.
The goals of SEO are simple:
- improve keyword rankings
- increase traffic
- increase sales and leads
And who doesn’t want to improve sales and leads in their business?
Let’s take a short inventory of what we look at in improving your medical spa SEO.
What kinds of SEO are there?
There are four kinds of SEO.
1. Technical SEO
In order for search engines to be able to show your website in search results, they first need to find and index it.
Search engines crawl your site using robots. They scan all the text and code on your site to tell search engines what’s on your website, so they can properly show your website to a person searching for a certain term (laser hair removal, for example).
Ensuring your website is mobile-friendly is just one aspect of technical SEO. Using web design best practices, your designer should also ensure your website visitors have a good user experience, which includes website speed and top-notch website security.
This is directly affected by your medical spa website design and the knowledge and experience of your web designer.
Content has always been the backbone of SEO. It’s how you share with your website visitors that you have expertise on a topic, and that they can trust you and your services.
Having high-quality content, that’s up to date and answers your visitors’ questions is what we’re aiming for here.
That’s why a blog is so important for your medical spa’s SEO. If you can preemptively answer your prospects’ questions with content easily available on your website, the odds of them finding your website and booking your services are much higher.
Because by knowing their needs and speaking to their concerns, you automatically start building that like know and trust factor.
3. On-Site Optimization
On-site optimization is all about the elements on your website that give context to your content.
Here are a few SEO elements that provide search engines with context:
- heading tags (H1, H2, H3, etc)
- page titles
- meta descriptions
- image “alt text” descriptions
- internal linking
When analyzing a website of a client inquiring about SEO, these are some of the first things we look at in diagnosing problems. There are so many instances of poor on-site optimizations in the client websites we work with.
In addition, ensuring your med spa’s website is accessible to those with disabilities or visual impairments is increasingly important in today’s climate.
Ensuring that those with visual impairments can properly gain context about what a website image is about is imperative!
This is one of our top priorities when designing websites and optimizing SEO for our med spa clients.
4. Off-Site SEO
Off-site SEO is everything that happens off your website to help build trust and authority.
Search engines don’t rely solely on the content on your website when deciding if your site has relevant information for users.
For example, if your website is brand new, it’s going to take a long time for search engines to show relevant information on google.com.
Three ways to build off-site SEO are:
- link building, or links from other sites that point to your website as an endorsement
- local search, including Google Maps, Apple Maps, Bing, where your name, address and telephone number are listed
- social media, as each of these networks provides a link back to your website to help build trust and authority
How does your medical spa SEO stack up?
At Mila Design Co., we take your medical spa website seriously. In addition to designing lightweight beautiful websites and SEO for med spas, we also offer lightning-fast web-hosting to set up your medical spa for success.