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7 Strategic Things to Do Before Launching Your Med Spa Blog

Thinking of launching a blog for your medical spa website? Here are seven important things to keep in mind before launching a med spa blog.

graphic with text: 7 Strategic Things to do Before Launching Your Med Spa Blog

Launching a blog for your med spa may seem daunting. From planning your med spa branding, to creating a luxury medical spa website, there are a few other things to think about.

But, don’t worry as long as you can create well researched and quality content that your prospects are searching online for, your website traffic is bound to increase.

Here are seven important things you should keep in mind as you plan a med spa blog.

What to Do Before Launching Your Med Spa Blog

1. Research your niche

If you want to develop useful content, you need to do some research and understand what leading blogs in the medical spa industry niche are writing about.

Always be thorough with points such as, identify your top competitors, what type of content they create or created in the past, and what specialties you currently offer in aesthetics.

You can use tools like Answer the Public to do such research based on specific keywords. Pick a topic that has the potential to drive traffic and think about how you can make it better.

2. Learn the basics of SEO

SEO is all about driving organic traffic from search engines like Google and Yahoo. If implemented properly, SEO marketing can bring your blog articles to the top of search results.

  • Search and use relevant keywords strategically throughout your posts
  • Learn about user intent – it means to know what the user is looking for when they enter a specific keyword in Google and write a topic about it.
  • Write long-form (deeply informative) content

3. Develop a killer content calendar

Blogging is a tough task and initially, you have to handle everything from creating content to promoting it. This can easily make you overwhelm and that’s one of the reasons why 70% of blogs fail.

So, before launching a blog take some time to develop a content calendar, this way you can filter your ideas and make sure that you write and upload the best ones.

In addition, blogging is all about consistency, it takes time to develop a good reader base for your blog and maybe you can get demotivated. But, that is when this calendar will help you to stay on track and consistent.

I love using ClickUp to help me plan all my blog posts, social media posts, and client work.

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4. Keep your content prepared

Before launching a blog ensure that you have written enough articles to publish for several months.

This is because you’ll have enough things on your plate once you start your blog. Things might happen and you won’t have enough time to create quality content.

So, make sure to have some backup content to maintain your consistency in the blog for your med spa website.

But most importantly, if you plan several blog posts at a time, you can create SEO juice between them by adding links to other med spa blog posts in your site (whenever it’s relevant).

5. Write a perfect About page

People love to read about your story and purpose behind your project. Besides, the ‘About’ page is your best chance to create an amazing first impression and set the tone for what your clients should expect at your med spa.

Describing the personality behind your blog really helps your readers to connect with you better. Consider including before and after images as well.

Take a peek at my about page for ideas. If you’re interested in what other pages are important for your medical spa website, take a look at our guide 5 Key Pages Your Medical Spa Website Needs to Attract New Clients.

6. Keep your site up to date

Every medical spa website has maintenance needs, especially if you’re on WordPress. From WordPress core updates, to plugin updates, performing timely backups…it can all add up. You always want to have a backup plan if your web-host’s backups aren’t available. (And, it goes without saying you also want to have quality web-hosting).

Website maintenance services help your peace of mind in knowing that your site is secure and up to date.

7. Develop a social media strategy

It takes six months to a year for SEO to develop and bring traffic to your site. But, social media has the potential to bring traffic from day one.

Spend some time learning about popular social media networks like Pinterest, Twitter, Instagram, Facebook, and LinkedIn to understand how you can promote your blog posts there.

Remember to choose only one platform to promote your med spa blog in the beginning according to your target audience. For the typical med spa with a target audience of women over 30, Facebook is a great platform to start with.

Finally, I hope that you got some great insight into what things you must focus on before launching your blog. Also, I would be excited to read about what strategies you inculcate to expand your audience, do mention in the comments below.

Have you started a blog for your medical spa?

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meet the designer

Lisette Harrington has over 10 years of experience in branding, web design, and SEO. She works exclusively with medical spas and the aesthetics industry to polish their online presence and attract new clients on autopilot. Learn more »

Hi, I'm Lisette

Working with med spas and the aesthetic community is a dream come true. Aesthetics combines my affinity for science with the artistry of aesthetics. I fell in love with aesthetics after my first Botox appointment, and keep coming back for more.

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