The Med Spa Photography Planner & Shot List

Premium, strategic, and high-converting—just like your business should be.

You’ve invested in your training, equipment and your space.

So why are your brand photos an afterthought?

Your brand photography isn’t just about looking polished—it’s about creating a visual presence that makes clients trust you, book with you, and see you as the premium provider that you are.

The truth is, most med spa owners waste thousands on a photoshoot that doesn’t actually align with their brand.

But it doesn’t have to be this way.

You’re making one (or more) of these mistakes, aren’t you?

  • Booking a photographer or web designer without a plan, hoping they’ll “figure it out”
  • Forgetting to capture strategic images that your website, social media, and marketing actually need
  • Thinking a nice camera = good brand photos (spoiler: it doesn’t)
  • Relying on stock photos—just like every other injector in your city

If you’re nodding along, then this is for you.

med spa photography planner workbook mockup on iPad

This is more than just med spa shoot ideas

The step-by-step guide to planning a high-end, strategic brand photoshoot—so your visuals work just as hard as you do.

This isn’t just a shot list (though it has this, too). I knew I needed to help practice owners have a strategic shoot planning process to maximize their website design process.

This is the exact process I use to help med spa owners capture brand photography that increases bookings, builds trust, and elevates their positioning.

Because when your photos look high-end, your clients trust that your services are high-end, too.

I need this!

Here’s what’s inside:

Done-for-You Brand Photography List

  • The must-have images for your website, social media, and marketing
  • Includes headshots, treatment photos, interior shots, before & afters, branding details, and more
  • Ensures your website designer + social media manager get the right images to make your brand look flawless

Pre-Shoot Planning Workbook

  • Define your brand aesthetic, mood, and ideal client so you know exactly what your photos should communicate
  • Identify the colors, emotions, and positioning that set you apart from competitors

Mistakes to Avoid Guide

  • The biggest mistakes med spa owners make with brand photography (and how to avoid them)
  • How to make sure your photos look high-end, not DIY
  • The difference between a nice photo and a strategic photo (this alone will save you thousands!)

Final Shoot-Day Checklist

  • Exactly what to do before, during, and after your photoshoot to make sure nothing gets missed
  • Prop lists for each type of aesthetic service to ensure a cohesive branded look across all marketing channels

Sample Photoshoot Schedule + Editable Template

  • Professionally structured timeline to help you plan your entire shoot day
  • Built-in buffers, HMUA (hair & make-up artist) flow, and staggered cast member arrival to prevent chaos and maximize efficiency
  • Comes with a printable version + blank table so you can customize it to your own practice
Say Less. I’m in!

What a professional brand photographer had to say after previewing the planner

Who this is for

01. New Practice Owners

You don’t have a clear brand aesthetic yet? This planner will help you define it BEFORE your photoshoot.

02. Established Med Spas

If your photos are outdated and don’t reflect your pricing, expertise, or ideal clientele, it’s time for an upgrade.

03. You’re Investing in a New Website

If you’re getting a new website and want it to look polished, high-end, and strategic, this step is a non-negotiable.

A Professionally Planned Brand Photoshoot—Without the 4-Figure Price Tag

Most med spa photoshoots are expensive, time-consuming, and disappointing—because no one planned the strategy behind the shots.

I’ve charged $3,000+ to plan and manage brand shoots for med spa clients—and now? I’m giving you the exact same process I use with them, broken down inside this planner.

  • Strategic planning worksheets
  • My expert shot list (built from real web design needs)
  • Scene breakdowns, styling guides, prop checklists, team casting prep
  • Sample hour-by-hour schedule so you can confidently plan your day (valued at $1500+)

All for a fraction of a professionally directed shoot:

$347

I need this!

This Pays for Itself in One Photoshoot

  • A professional med spa photoshoot can cost $1,500–$5,000 (and that’s before website design).
  • Wasted photos = wasted money. If your shots don’t align with your brand, you’ll end up redoing them later.
  • This planner ensures your investment actually pays off.

Elevate Your Brand Shoot

Stop guessing. Start capturing images that position your brand for success.

Let’s make sure your brand looks as premium as the services you offer.

Grab the Med Spa shoot Planner

FAQs

Yes, all the more reason to! Even the best photographers need direction to deliver photos that align with your brand and website layout.

The Med Spa Photoshoot Planner gives you the strategy most shoots skip—so you’re not left wishing you’d captured something you forgot.

Absolutely—and in fact, this guide will show you just how important it is to define your brand before your shoot. You’ll start to see where your photos need to reflect a certain mood, aesthetic, or client experience.

If you find yourself stuck, you’ll know it’s time to book a brand strategy session with someone who gets med spa marketing (hi, it’s me).

Let’s be honest—you know your brand best. While your photographer can absolutely use this planner to guide the shoot, it’s not something to just hand off and hope for the best. You’re the creative director here—this is YOUR brand, YOUR positioning, and YOUR reputation on the line.

This planner is designed to help you make strategic decisions before the shoot, so your photographer has everything they need to execute it beautifully.

If you’re finding the planner hard to fill out, that’s a big sign that you may need brand strategy first—so your visuals aren’t just pretty, they’re purposeful.

Free checklists tell you what to shoot. This planner tells you why, how, and in what order—backed by 14+ years of brand strategy and web design experience. I’ve charged $3,000+ as a creative director in this kind of shoot plan. You’re getting all my strategy for a fraction of the cost.

This planner was created specifically for injectors, estheticians, laser techs, and wellness service providers. From skincare to laser to IV therapy, you’ll find detailed props, scenes, and direction for every part of your aesthetic business.

Yes—and please do. Most clients realize their first shoot missed key shots (like proper banner photos for their website or consistent lighting for treatments). This guide helps you fill in the gaps and elevate your next shoot like a pro.

This guide is not for marketing professionals to resell, reuse, or redistribute. However, you’re more than welcome to refer your med spa clients to purchase their own copy—and you can even join the affiliate program to earn a commission for every referral. Just email [email protected] to request an affiliate link.

Med Spa Photoshoot Planner

Looking for med spa photo shoot ideas? Pinterest helps, but having a brand photography planner is even better.

Brand photography is a necessity in this competitive field. Maximize your investment with the Med Spa Photoshoot Planner created by a website designer who intimately understands your industry and knows what types of medical spa photos your clients want to see.

Secure the photos you truly need once and for all.

$347.00

Legal Notice & License Restrictions

This resource is an original work protected under U.S. federal copyright laws. It is licensed for personal use only by the original purchaser, who confirms they are a licensed medical professional or medical aesthetics practice owner.

This material is NOT LICENSED FOR USE by marketing professionals, brand strategists, designers, photographers, agencies, or anyone offering branding, marketing, or consulting services to others—regardless of intent. Redistribution, resale, modification, reproduction, or use of this content—whether in part or in whole—for commercial purposes, educational offerings, or derivative works is strictly prohibited.

Copyright infringement is a violation of federal law. Intellectual property misappropriation (yes, even with “your own spin on it”) will be considered a breach of terms and will be pursued accordingly.

If you are not the intended audience—or you’re here conducting competitor research—I kindly ask that you respect this licensed work.

If you’re interested in a legitimate collaboration or licensing agreement, you’re invited to reach out directly at: [email protected].