Your website is the employee that works 24/7 for you. Naturally, a new web design is something to consider carefully.
At Mila Design Co., we believe designing a website needs to be done with intention. It needs to reflect your brand values, brand mission, and brand personality while telling your clients why you’re THE med spa for them.
It also needs to guide them to take specific actions on your site. This could be as simple as booking a consultation or learning more about your aesthetic services.
With up to 75% of consumers admitting to judging a company’s credibility based on their website’s design, it’s clear that your medical spa website design is a valuable asset worthy of investing in.
A template can be great to start out with, but after a while:
- the template starts looking outdated
- your business grows and adds more aesthetic services
- prospects question your expertise/authority in the field
Signs you need a new web design
The style looks outdated
Was the date of your last med spa website design in 2015? If so, it’s in sore need of a refresh.
Not just for aesthetics, but technology has improved so much in the last five years that it would be a disservice to your aesthetic business to not update the backend of your website.
Just as your equipment is replaced with new technology with better or more efficient features, your website is an integral part of staying competitive in the field.
Growing list of aesthetic services
As your practice grows, you most likely have added new offerings to keep bringing your clients back in for more pampering.
Does your current home page properly represent the types of services you offer today? Do you have a new, dedicated page for each service to anticipate your clients’ questions and also boost SEO?
Prospects question your expertise
This one is the one that hurts the most. Outdated medical spa website design oftentimes hurt the perceived value of your services. Worse yet, prospects begin to question your authority and expertise when your website’s design does not match the caliber of services you offer.
The ideal scenario is one where your med spa’s website perfectly captures what you do best, and how it sets you apart from others in your area.
Brand strategy is always key in differentiating your business from your competitors, and guides your copywriter, photographer, and web designer in creating a cohesive experience.
Let’s do a quick inventory and say YES anytime you agree with the following statements:
❌ “My website doesn’t reflect my level of experience.”
❌ “I’m embarrassed every time someone says they went to my website OR asks for the website address.”
❌ “I feel like I’m being held back from what I want to achieve by my website.”
❌ “My site doesn’t feel like me OR my brand.”
❌ “My site isn’t bringing in the kinds of inquiries I really want.”
How many times did you say YES to the statements above?
Book a call today to discuss how we can elevate your medical spa website and give your prospects a good idea of the luxurious experience they should expect when they walk through your doors.
