There comes a time when you realize that it’s time to let go of the DIY solution for your med spa’s branding.
It might be that your logo template from Canva or Etsy no longer represents how far you’ve come along in your career as a nurse injector. Or, you’re expanding from a solo gig to hiring a staff to offer more services.
This is when investing in proper branding and logo design for your medical spa will give you the best ROI.
About the Brand
Balanced Beauty Aesthetics is a Westwood, MA medical spa, owned by Julie Brady, that focuses on a conservative approach to aesthetics.
Her clients, whether in their 20s or in their 40s, come to her because they want to look their best while still having a natural look. She enjoys taking the time to explain to each client what their best path forward is in achieving their desired results.
Brand Design Goals
When Julie first came to me, despite being clear on her mission and goals as an injector, she was struggling to build a visual brand identity. She was attracted to lots of different branding styles but ended up overwhelmed at trying to get a clear idea on what her brand should look and feel like.
Brand Design Results
After going through Mila’s brand strategy and design process, the brand’s personality became much clearer, which guided the visual direction it has now.
Julie wanted a brand that reflected her warmth and ability to connect with people. We achieved this through defining the brand’s personality and mission while ensuring the visual design mirrored the heart of the brand.
We were able to visually represent Julie’s vision of balancing the natural beauty and confidence of all who walk through her doors. And her people can easily see themselves being a part of the Balanced Beauty community, where they all make informed decisions about their aesthetic treatments.
