Brand & Website Design for Orlando Med Spa
A welcoming, luxurious med spa serving Lake Nona, Florida.
Services
The Challenge
VitaLuxx IV Lounge and Med Spa came to us with an amazing business concept and existing brand identity. However, the design did not create the impact they needed, nor did it attract the desired prospects. Our goal was to create clear and professional brand messaging and design upscale brand visuals ahead of construction of their brick and mortar location.
The story behind the brand
VitaLuxx is the newest and most luxurious IV Lounge and Med Spa in the prestigious Lake Nona area of Orlando, Florida.
There’s a special meaning behind the name VitaLuxx. Vita means “life” in Latin, and is also a nod to the infusion of vitamins their clients receive via IV drips, and the vitality they will feel after the replenishment of essential amino acids and minerals. Luxx reflects the luxury their clients will come to expect in their lounge.
Project Details
Phase 01: Brand Strategy & Design
We began with brand strategy, where we took a deep dive into their target audience and discussed the problems they had and how VitaLuxx provided unique solutions to help position the brand as their go-to IV Lounge and Med Spa.
After establishing the brand vision, brand purpose, brand values and its mission statement, we then started competition analysis of the IV Lounges in the area.
Brand strategy helped us set the brand foundation, while differentiating VitaLuxx from those of its competitors. Spelling out the brand’s personality also helps prospects form an emotional bond, which contributes to brand recognition across all marketing platforms.
Now the brand’s messaging will be unique for the different audiences, which include working moms, athletes, therapeutic care for those with on-going illnesses, and those recovering from surgeries.
After brand strategy, the visuals were easily created. The golden drop of nutrients received a gemstone quality as a nod to the promise of luxury.
In addition to a suite of logos, colors and typography, we also worked on the design of IV bag labels, a printed service brochure, social media templates, and a 3’x6′ banner to display at concierge events.
Hover your mouse over the image above to see the home page of the website in its entirety. (Tap if on mobile)
Phase 02: Website Strategy & Design
A year after we worked on branding, and after several less-than-stellar website builds, VitaLuxx returned to Mila Design Co.® for a brand-new website!
This round, they invested in professional copywriting. Using our 40-page Brand Strategy Guide, the copywriter was able to harness the brand messaging into an immersive experience for their target audience.
Using the copywriting as a guide, we designed a beautiful website that reflects all of the goals set in brand strategy, while optimizing every element for SEO (search engine optimization) to ensure maximum impact and website traffic.
VitaLuxx IV Lounge now has an online presence the owner is beaming with pride over!
Results
Before
The old branding consisted of a logo designed without brand strategy, thus the brand messaging was not reflected in the style or quality of design.
This led to clients questioning the trustworthiness of services provided.
After
With our help, the new brand visuals reflect the brand values of the company and speak directly to the type of luxury their clients can expect.
The brand’s perceived value is elevated, aligning with the desired clientele.
