Editorial Brand and Website Design for Scottsdale Med Spa
Services
The Challenge
Profile Aesthetics is a successful med spa in Scottsdale, AZ and owned by Catherine Marben. After a successful several years under the previous brand name, Catherine wanted to prepare for a future brand expansion where she could easily hand off the practice to a new owner: her daughter and fellow injector, Jaida Hogan, RN. This required removing her name from the brand, and thus, Profile Aesthetics was born.
Our goal was to create upscale branding that attracted her target audience in Scottsdale, and develop a website with an editorial feel. Of importance, the new website needed to be easier to read, as the old site had a black background. Her Aesthetic Injector Training Program also needed a better landing page. And lastly, improved visibility online through search engine optimization (SEO).
project details
Phase 01: Brand Design Intensive
By focusing on the tastes of their target audience in an affluent area of Arizona, we set out on creating a minimalistic, yet upscale brand design.
Catherine’s exquisite taste and eye for details made it so easy to collaborate. We settled on a neutral tone color palette and elegant serif typography for a timeless look that will still look fresh for decades.
As we wanted to ensure her audience could still recognize the brand, we created several logo variations (some of which included her old brand name) to help with the transition from one brand name to the next.
We also created Canva before-and-after templates to showcase her work on social media and on the website.
Hover your mouse over the image above to see the home page of the website in its entirety. (Tap if on mobile)
Phase 02: Website Design & Development
The biggest undertaking was the content of the website. With Mila Design Co.’s content planning workbook, the client hand-crafted the messaging for the new website.
We ensured every detail on the website was optimized for SEO, including page titles, FAQs, images, and Local Business schema to help the new site rise to the top of search results.
Our advanced website development ensured the website was organized in a search engine friendly manner. Built on WordPress, the website was optimized with SEO keyword research for extra visibility on Google.
Results
Before
After
What the Client Gained
Luxury medspa branding
The branding appropriately attracts aesthetic clients seeking not only undetectable results, but also a luxury experience by some of the most sought-after injectors in Scottsdale.
Their branding reflects the attention to detail of their aesthetic services, and will continue to look fresh for years to come.
Luxury medspa website design
Between the on-brand messaging, and the editorial brand photography, Profile Aesthetics™ has a professional and covetable website that allows them to effectively communicate the level of luxury and expertise their clients expect.
