logo for The Perfect Secret med spa

the Perfect Secret

A luxury med spa with a speakeasy flair.

Services

Brand Strategy

Brand Identity

One Page Website (full site in progress)

Brand Collateral

woman holding one finger to her lips

The story behind the brand

It’s The Perfect Secret, is a luxurious, boutique Med Spa in Scottsdale that dazzles its clients with a speakeasy vibe. Their goal? A place where women can look and feel their best with natural-looking results that keeps people wondering, “What’s her secret?”

The Perfect Secret client is looking for a bespoke, luxurious Med Spa to not just improve their appearance, but to pamper themselves and their partner.

A one-of-a-kind Med Spa, It’s The Perfect Secret places special attention on the needs of mothers, especially new mothers. By providing child care on-site, mothers can finally get the pampering they need without worrying about booking the babysitter.

iPhone branding mockup for It's The Perfect Secret med spa
woman holding one finger to her lips

The story behind the brand

It’s The Perfect Secret, is a luxurious, boutique Med Spa in Scottsdale that dazzles its clients with a speakeasy vibe. Their goal? A place where women can look and feel their best with natural-looking results that keeps people wondering, “What’s her secret?”

The Perfect Secret client is looking for a bespoke, luxurious Med Spa to not just improve their appearance, but to pamper themselves and their partner.

A one-of-a-kind Med Spa, It’s The Perfect Secret places special attention on the needs of mothers, especially new mothers. By providing child care on-site, mothers can finally get the pampering they need without worrying about booking the babysitter.

iPhone branding mockup for It's The Perfect Secret med spa
iMac, MacBook, iPad and iPhone mockups for the website design of It's the Perfect Secret med spa
iPad and iPhone mockups for the website of It's the Perfect Secret med spa
Be a Badass with a Great Ass™

behind the brand strategy

Since the brand’s theme was the 1920s speakeasy, it was important to reflect this with a modern Art Deco style. 

The brand’s personality is sassy and with cheeky humor, yet inviting and nurturing.

At its core, It’s The Perfect Secret values preserving a youthful look in a way that is true to the individual. The symbolism of the peacock in their brand reflects its association with rebirth and youth.

mockup of business cards for It's the Perfect Secret medical spa
monogram brand design for It's The Perfect Secret medical spa
gift card design for It's the Perfect Secret medical spa

behind the brand strategy

Since the brand’s theme was the 1920s speakeasy, it was important to reflect this with a modern Art Deco style. 

The brand’s personality is sassy and with cheeky humor, yet inviting and nurturing.

At its core, It’s The Perfect Secret values preserving a youthful look in a way that is true to the individual. The symbolism of the peacock in their brand reflects its association with rebirth and youth.

monogram brand design for It's The Perfect Secret medical spa
mockup of business cards for It's the Perfect Secret medical spa
gift card design for It's the Perfect Secret medical spa

Ready to elevate your brand?