Boutique Brand and Website Design for Pinehurst Med Spa

Services

The Challenge

Bloom Precision Aesthetics is a successful med spa in Pinehurst, NC. Their offerings and staff have grown exponentially in their two years of business, however, their existing brand and website was holding them back. Their growth needed a brand and website that was a better representation of the caliber of service.

Our goal was to create branding that represented the origins of their brand name, create a website that was easy to navigate, and improve their visibility online through search engine optimization (SEO).

project details

Phase 01: Brand Strategy & Design

We began with brand strategy, where we took a deep dive into not only their ideal clientele but the heart of their brand. We do this by focusing on the needs of the audience, while also exploring the origins of the brand as a whole.

After learning of the origins of the brand name, we decided to honor its roots by incorporating organic design elements. We did a custom illustration of a blooming poppy inside a B that serves as both a standalone icon, and as part of a larger logo concept.

The blooming flower has a special, personal significance to the practice owner, and incorporating it into the branding helps communicate the intangible: the emotional connection behind the brand’s purpose.

organic B monogram for med spa branding
Their embossed brand icon, where the design is raised up from the material.

Hover over the image above to see the home page of the website in its entirety. (Tap if on mobile)

Phase 02: Website Design & Development

Taking all the data from the website strategy session, we collaborated with a copywriter who wrote sales-conversion copy. This copy provided the structure for designing the site’s layout to support the messaging.

Each individual service page was optimized with not only SEO, but also informational text, frequently asked questions, images of the services in action, as well as high converting before-and-after images.

Built on WordPress, the website was optimized with SEO keyword research for extra visibility on Google.

Bloom medspa brand style guide mockups on iPads
The Brand Style Guide is a 40+ page document outlining how to properly use design elements, such as fonts, colors, and sizing. Useful tool to share with social media marketing, digital ads specialists, print marketing, etc.
Pinehurst medspa website design mockup
Mockup of Home page of website
mockup of a medspa brand style guide viewed on an iPad featuring the different combinations to apply their brand colors one their various logo variations
Color Use page of the Brand Style Guide, demonstrating the proper color combinations for their branding to remain cohesive through all marketing channels.
Mockup of the Contact page.

results

Stronger connection with their audience

Thanks to the brand strategy completed before the visual design, the branding appropriately attracts aesthetic clients looking for undetectable results.

Luxury website design

Between the on-brand messaging, and the brand photography of their new location, Tox Shop™ has a professional website that allows them to effectively communicate the level of luxury their clients expect.

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