Branding and Website Design for Med Spa in Richmond, VA
A med spa and lash bar in Richmond, VA.
Services
The Challenge
Sage & Vine Aesthetics came to Mila Design Co. in a period of transition where it was opening a second location. They needed help in creating a new, luxury brand for their business that reflected the attainable luxury that their people craved. The website needed SEO improvements to compete with local lash extension businesses, and a new design that made information easy to find and accommodated their second location to reduce calls.
Project details
Phase 01: Brand Design
As they already had brand strategy in place, we started with the Brand in a Week service, where rebranded their visual identity and business name in one week, incorporating their existing brand strategy and by focusing on the needs of the audience.
At the core of the brand is placing special attention to proper training and licensing in order to provide the safest and most effective results. Their brand story is reflected in the illustrated leaves of the Sage & Vine logo suite, as are their colors.
Their new brand identity design and brand name elevated the perceived value of their services, while forging a closer bond with their existing audience, thus strengthening the brand affinity.
Phase 02: Website Design and Development
This business had two locations, but the old website was not set up to properly communicate this to Google and other search engines. We followed proper website design and SEO guidelines in the design + setup of location pages in the new design to strengthen their Google Business Profiles.
We designed an appealing sales-conversion page layout for each service page, while adhering to website accessibility best practices to optimize conversions, and usability for all website visitors.
SEO research and website design happened concurrently for the best results.
Phase 03: SEO Optimization + Implementation
During the website design and development process, we analyzed their existing SEO strategy and conducted Competitor Analysis SEO research on their local competitors.
We created a Local SEO strategy to help them easily outrank their local competitors, which also guided the website design itself.
Along with the website development, we also set up their Google Search Console and linked it to their Google Analytics account to gather user search intent, search data, and track their growth.
After the client’s web design approval and revisions, we began the website development.
Before launching their new website, we migrated their old website content from Wix to WordPress and optimized the blog content for better Google search results.
Before SEO Optimization
Client’s website on Wix was not ranking well for common search results for their services in their area. One particular keyword was on page three (3) of Google search results, as demonstrated by “Position: 32” in the screenshot above.
After SEO Optimization
After launching their newly designed and SEO-optimized WordPress website, this client appeared on page one (1) of Google search results for an important keyword, as demonstrated by “Position: 10” in the screenshot above.
Results
Luxury branding
Thanks to the in-depth brand strategy completed before the visual design, the brand appeals to their target audience, instilling trust and credibility.
First page Google search results
The medical spa now appears on the first page of Google for its top services and is relying less on paid ads to drive traffic to their website.
Attracted an InMode Partnership
Shortly after migrating from Wix to the newly designed WordPress website + implementing SEO that put them on the map, their business boomed again—only this time the lash lounge transformed into a medical spa thanks to the appeal of the gorgeous new site appearing at the top of search results in the Richmond area.
Do it. Do everything she says. Follow her lead.
As much as I had tried, our Wix website didn’t convey the level of quality I wanted. I wanted a website that spilled over with class and elegance without being over the top.
Any entrepreneur knows we are our worst critics, so to look at my website and be proud is huge! After working with Lisette, we went from the 5th page of Google to the 1st page in ONE DAY. Three days after the website launch, a sales rep for a large brand walked into our doors and offered us an opportunity to work with them, and we officially became a med spa.
Lisette is an amazing communicator and extremely organized. She broke down the process into little bits and made it easy for me to tell my story without feeling overwhelmed. I’m now proud of how our brand and website look.
Rana Hamadani
Sage & Vine Aesthetics
